Breaking Stereotypes: How U.S. Hotels are Cultivating a Gay-Friendly Atmosphere
Hey, there, travelers! Buckle up because we're going on a grand journey exploring how hotels across the United States have rolled up their sleeves to create a welcoming environment for the LGBTQ+ community. So sit back, relax, and let's paint the town rainbow, shall we?
More than just Pride Flags
Ever heard the saying, 'Actions speak louder than flags'? Of course, you haven't - I just made that up. But it doesn't make it less true! It's not enough for hotels just to fly a rainbow flag or slap on a rainbow logo during Pride month. LGBTQ+ travelers look for places where they can feel at home - 365 days a year. After all, according to Journal of Travel Research, LGBTQ travelers spend 57% more on travel than their heterosexual counterparts!
The Role of Employee Training
Special mention has to be made for our unsung heroes - hotel employees who break down barriers and stereotypes every day. From front-desk staff to housekeeping, it's their warm welcome and sensitivity training that turn the key for that 'feel at home' experience.
Services Tailored for the LGBTQ+ Community
Ever seen a straight couple's guide to being gay? No? That's because you can't guide someone to be who they're not. It's not about changing your message for the LGBTQ+ community, it's about understanding their unique needs and interests. Many forward-thinking hotels cater to these needs by offering personalized experiences such as tailored event Bundles, inclusive spa packages, and more.
Community Involvement
Remember the old Cheers theme song? 'Sometimes you want to go where everybody knows your name, and they're always glad you came.' That’s what community involvement does. Hotels working closely with local LGBTQ+ organizations amplifies an authenticity that resonates with gay travelers. According to the Journal of Gay & Lesbian Social Services, community integration makes people feel empowered and valued.
References
[1] Lee, T. H., & Chen, C. F. (2016). Gay travellers and the role of service quality: Understanding the needs of a forgotten market segment. Journal of Travel & Tourism Marketing, 33(4), 489–504. https://doi.org/10.1080/10548408.2015.1048410
[2] Hughes, H. L. (2006). Queer Consumption and the Global City: An urban tourism research agenda. Journal of Vacation Marketing, 12(2), 174–188. https://doi.org/10.1177/1356766706062156